Following a froggy-green 2017, last week Pantone revealed the color of 2018, a decidedly more wearable, uplifting hue of Ultra Violet. According to Pantone, the “dramatically provocative and thoughtful purple shade communicates originality, ingenuity, and visionary thinking that points us toward the future.”

“We are living in a time that requires inventiveness and imagination,” Leatrice Eiseman, executive director of the Pantone Color Institute explained. “It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Elected the color of 2018, the shade has already made a significant cultural impact over the past year. Remember the purple-accented Ralph Lauren trouser suit Hillary Clinton wore to nobly concede defeat to Donald Trump in November 2016? In June 2017, Prince’s Purple Rain Deluxe Expanded was posthumously released, with suitably ultra violet album artwork from the iconic musician whose artistic image was intrinsically linked to the color purple. Then, in September during Milan Fashion Week, Gucci’s spring 2018 collection was not only presented under an ultra violet strobe light, but a number of the 106 looks were head-to-toe ultra violet, from a purple jumpsuit and shimmering ruffled gown to velvet trousers worn with a snake-adorned jacket.

Mixing blue and red, two shades that are seemingly opposed, to create something entirely new, Ultra Violet is one of the most complex colors. “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own,” Pantone stated.

During such turbulent sociopolitical times, we’re excited about the prevalence of a color that stands for hope, discovery, limitlessness, and reflection. Here’s 16 ways to get into the color purple now.

Tassel earrings were a huge accessories trend in 2017, and their popularity shows no sign of abating for 2018 (especially if in they’re in ultra violet).

DesignB London, $19, available at ASOS

If you’re not on board with adding a vivid shade of purple to your wardrobe, try this sweater for a low-key way of wearing the color. Well, as “low-key” as ultra violet could ever be.

& Other Stories, $55, available at & Other Stories

Ready to trade your trusty denim for velvet? Then these straight-leg trousers have your name all over them. Wear with sparkles and ruffles for a show-stopping party look.

Marc Jacobs, $390, available at Stylebop

Summer may be a distant memory, but wearing this floral dress over jeans is an instant mood-enhancer. And when warmer weather rolls back around, you can pair it with white boots or sandals.

Mango, $79.98, available at Mango

Tremaine Emory and DJ Acyde conceived Art Dad during a late-night conversation about Kanye West’s Madison Square Garden show and soon after, Virgil Abloh of Off-White texted them to collaborate. This ’70s-inspired ‘Cigars and Tequila’ T-shirt is perfect for casual Fridays, especially when worn with denim and sneakers.

Off White, $240, available at Selfridges

A boot Prince would be proud of.

Maryam Nassir Zadeh, $580, available at SSENSE

Embellished with shimmering gold, bronze, and silver sequins that create a leaf motif, let this satin pouch swing from the sleeve of an evening gown.

Attico, $365, available at

For the girl who’s more statement than subtle when it comes to earrings.

Balenciaga, $235, available at Balenciaga

Upgrade your knitwear with this textured, extra-long-sleeved sweater.

Topshop Boutique, $115, available at Topshop

Just because it’s winter doesn’t mean you have to resign your feet to ugly, clunky footwear. Wear these heels with (thick) tights and your favorite dress.

Zara, $89.9, available at Zara

Bored of the trousers you wear to work every other day? These purple paper-bag pants are just as suitable for the office.

Miss Selfridge, $68, available at Miss Selfridge

Add a dash of glitter dust to your party feet.

Gucci, $155, available at Farfetch

Have you noticed that ultra violet bags are a big thing?

Fendi, $2000, available at Nordstrom

Minimalists, look away now. Maximalists, we think we’ve found The One.

Prada, $4040, available at Browns

The going out top, reinvented.

H&M, $49.99, available at H&M

Patent and purple. What more could you want?

Ellery, $1045, available at Moda Operandi

Like what you see? How about some more R29 goodness, right here?

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