The latest seasonal offering is centered around Bajowoo’s expression of “ATT1%TUDE,” a concept developed through his experiences with the punk subculture and informed by his life experiences. Leading the selection is the “WE ARE THE FUTURE” Washing Zip-Up Hoodie which features a garment-dyed base that serves as a faded canvas for the glow-in-the-dark screen printed graphics and Hangul (Korean) script embroidery above the pockets. Additional details on the relaxed fit item are toggle fitted drawstrings for the hood and a silicone 99%IS- patch on the left sleeve. The distinct bold graphic focus is continued on the REFLECTIVE SKULL LONG SLEEVE T-SHIRTS defined by the 3M reflective skeleton motif printed on the front and thumbhole detail at the cuffs.
Building on its DIY aesthetic, 99%IS- has also released the FINE APPLE CAP which comes in washed black and decorated with multicolor safety pins, tonal stitching, patch applications and handwritten text at the brim. Other standout items found in the FW20 collection include the ATT1%TUDE Sunglasses, punk outfit printed neck gaiters and 99%IS- badge set.
Check out 99%IS-‘s FW20 collection above and shop the range now at HBX.
View this post on Instagram
Introducing: The punk style streetwear label @99percentis is founded by Korean designer Bajowoo, who began designing garments and artworks for underground rock brands after graduation. True to his aesthetics obsession, graphic color treatments and sharp cuts round out 99%IS’ sleek and futuristic interpretation of punk and street fashion. Actively collaborating with famous brands like Comme Des Garcons, Mackintosh and Underground etc., the label was also worn by celebrities like Lady Gaga, Chris Brown, Justin Bieber, Big Bang and more. Some of the stand out pieces would be the Glow-in-the-Dark-effect and 3M reflective skeleton motif graphic print hoodie and tee-shirts with thumbholes at cuffs. Hit the link in bio to cop now.
For more contemporary fashion, RHUDE crafts capsule to celebrate the legacy of the Los Angeles Lakers.