All-Time High is an emerging California-based label that was founded by David “EXCEL” Alper and Frank Barouti. EXCEL is a self-proclaimed 20-year international “turntable veteran” who began designing his eponymous brand a few years ago. Barouti, in turn, offers his prolific experience developing bags and accessories for the new label that champions varsity-inspired designs and elevated denim pieces.

For All-Time High’s debut collection, EXCEL and Barouti are purveying a diverse selection of cozy and casual apparel such as worn-in hoodies and oversized garments crafted using high-quality fabrics. Highlighted pieces include graphic crewneck sweatshirts, light-washed denim pants and striped bucket caps in vibrant hues. Moreover, a pair of high-top boots with a front to back lacing system is also offered in the collection.

“It’s about the journey. Each piece embodies a story, a process, place and time. Using selective, high quality fabrics, ATH is about creating garments that will only get better with time,” said the brand in a statement.

Check out select styles from All-Time High’s first collection above and expect an official release on the label’s website on April 22.

Elsewhere in fashion, maharishi teamed up with British record labels for a limited edition capsule.

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