In the realm of pop culture, few are making quite the amount of waves as Bad Bunny. The Puerto Rican artist blessed his global fan base with three albums in 2020 — YHLQMDLG, LAS QUE NO IBAN A SALIR and EL ULTIMO TOUR DEL MUNDO — dabbled into the world of footwear with Crocs for glow-in-the-dark clogs and even recently earned himself the title of “WWE 24/7 Champion”. And now, he’s looking to further impact the sneaker space by kicking off his partnership with adidas as he has just announced his forthcoming adidas Forum Low “The First Café” collaboration.
The muse for this project is the very thing that gets Bad Bunny and his creative energy flowing in the morning: that essential cup of coffee. The low-slung kicks translate that of the caffeine-infused beverage to a tee by applying various shades of brown to premium leather base layers and suede overlays. Utility features also make their way onto these collaborative sneakers such as the toggles that lie just beneath its puffed up ankle collars as well as the removable collar buckle system. Tongues substitute the traditional adidas branding for the “LA NOCHE DE ANOCHE” crooner’s signature eye graphic, and when the aforementioned straps are opened, it spells “YO VISTO ASI,” which translates to “I DRESS LIKE THIS/I DRESS THIS WAY” in English.
The Bad Bunny x adidas Forum Low Buckle “The First Café” sneaker will be made available exclusively via the Confirmed app in Europe and the US, as well as through a partnership with Uber Eats in Puerto Rico. The release date is set for March 17, 2021 and the shoes will retail for $160 USD.
Elsewhere in sneakers, Arsenal, adidas and 424 recently revealed a collaborative capsule.