Two ways to tell if you’ve ascended past the realm of “designer” into “celebrity” — you have a toy with your face on it, and famous photographers shoot you for magazine covers. Virgil Abloh recently accomplished the former, and now attains the latter, with Juergen Teller shooting the Nike collaborator for the cover of System magazine.
Four shots of Abloh from varying distances are set to cover System‘s 10th issue, dubbed “What Is Virgil Abloh?.” Abloh allowed the magazine to trail him on his journey around the world, stopping in landmark cities — the designer visits New York, São Paulo, Los Angeles, Stockholm, Paris, Milan and Amsterdam, meeting up with lumaries like Rem Koolhaas along the way. The issue also takes stock of Abloh’s IKEA collaboration, documented over the span of 66 pages.
Available immediately at retailers like colette and Dover Street Market, the magazine will see general release on November 20. Despite other international events, like a nightclub installation in London, all eyes are on the designer and Nike’s “The Ten” release, which we’re raffling off in its entirety.
System issue no. 10. With 4 Virgil Abloh covers shot by Juergen Teller. _ What is @VirgilAbloh? System followed Virgil from London to New York, São Paulo, Los Angeles, Stockholm, Paris, Milan and Amsterdam to find out, setting him up with @HansUlrichObrist and Rem Koolhaas along the way. We also went deep behind the scenes of his collaboration with €35.1-billion-a-year mega-brand, IKEA, documenting it in a 66-page supplement. _ We then asked dozens of industry figures and artists what they make of the #OFFWhite impresario – including @Gucci CEO Marco Bizzarri, @Edward_Enninful, @RealMarcNewson, Peter Saville, and Jenny Holzer. Available tomorrow exclusively at @DoverStreetMarketLondon and New York, @colette in Paris, and @10CorsoComo in Milan. Get it everywhere else from 20th November. – More on www.system-magazine.com (link in bio). – EU hoody by @koenigsouvenir.
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