Continuing its focus on branding, Nike recently put together a new logo-focused take on its popular Air Max 270 model.

This time around, the lifestyle sneaker features a white Flyknit base upper debossed with a repeating pattern made up of “AIR270” branding.  If that wasn’t enough, contrasting black branding is also found scattered on the toe, midfoot, tongue and heel. Rounding up the design of the overbranded sneaker is a hybrid sole unit with a translucent “Explosion Green/Yellow” external Air heel bag, and a white lightweight foam forefoot sole.

Priced at $150 USD, stay tuned for the release of the Nike Air Max 270 “Explosion Green/Yellow” at select retailers and

In case you missed it, Nike’s Air Presto Mid Utility returns in “Cargo Khaki.”

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