Chicago-based multi-disciplinary artist Hebru Brantley is known for his character-based works that serve to tell a story. For his latest project, he’s lending his signature visuals to American clothing manufacturer Champion for an exclusive collection of two sweaters that will be available in six stores across the US. To celebrate the limited-edition drop, Champion is offering a very rare promotion: For the first time, qualifying purchases come with two free customization patches, allowing consumers to fully immerse themselves in the design process and become their own artists in-store. The in-store events will take place on November 16 and 17 at Champion stores in NYC, LA, Boston, Chicago, Philly and Las Vegas.

For the project, Hebru tapped into Champion’s history and iconography, showcasing the brand’s motifs on its Reverse Weave sweaters while continuing to explore the multitudes of human existence with a character that appears throughout his work. “People who have followed my career for some time might recognize this character, [named Gabe,] from paintings and sculptures,” he says. “Gabe is a visual representation of the dichotomy in all humans. Everyone has a little bit of angel and devil in them.” As for translating his visual language from a typical canvas to Champion’s Reverse Weave sweaters, he approaches that from a personal point of view as well. “It’s really cool for me to be able to view my work through another lens, to be able to see it on fabric instead of on a canvas,” he says. “This particular image came from a work on paper called ADHD. That’s what it feels like to struggle with focusing, it’s like wearing multi-color 3D glasses and trying to work.”

The Hebru Brantley x Champion collection and customization offer will be available exclusively at the below Champion stores on November 16 and November 17. The collection will be available on Champion’s website beginning November 19 with a very limited restock.

Champion New York Store
434 Broadway
New York, NY 10013

Champion Los Angeles Store
123 S. La Brea Ave
Los Angeles, CA 90036

Champion Boston Store
333 Newbury Street
Boston, MA 02115

Champion Chicago Store
1520 N. Milwaukee Ave
Chicago IL 60622

Champion Philadelphia Store
1507 Walnut Street
Philadelphia, PA 19102

Champion Las Vegas
3200 S Las Vegas Blvd (Fashion Show Mall)
Las Vegas, NV 89109

Click here to view full gallery at HYPEBEAST



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