With men’s grooming and skincare beginning to garner widespread mainstream acceptance, Chanel has introduced the latest installment of its Boy De Chanel men’s cosmetics collection. Started in 2018, Boy de Chanel aims to present a “modern, fluid” take on masculinity that discards notions of gender in the pursuit of style, all while offering the highest quality possible.

Key to this new collection is a hybrid gel moisturizer that doubles as after-shave cream. Concealer is introduced as well, but only in a somewhat limited run of three standard shades -— 20 Light, 30 Medium Light and 40 Medium —- which may leave some customers desiring a more diverse assemblage.

A Multi-Effect Eye Pencil simultaneously works for eyeliner and eye shadow to keep things simple, and matte nail polish arrives in a striking flat “Black” and a low-key beige dubbed “Natural.” All are presented in elegant flat black packaging and stamped with Chanel’s iconic white font.

Products from Boy de Chanel’s Summer 2020 cosmetics offering range from $27-$90 USD and will release at select Chanel boutiques around the world on August 15.

Elsewhere in the wide world of fashion, the ever active Virgil Abloh has refuted Walter Van Beirendonck’s claim that Louis Vuitton’s SS21 menswear show copied elements of Van Beirendonck’s previous runways.

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