To celebrate the launch of its Boston flagship, Concepts has enlisted its fellow Bostonians at New Balance for a duo of exclusive 992 colorways. Each special sneaker is graced by a unique colorway that speaks to Concepts’ skill at elevating the ordinary.

Rather than issuing a collaboration proper, these makeups are exclusives designed to celebrate the new Concepts store, but they’re no less covetable than a proper joint effort. One makeup features mixed shades of blue and green suede with a hit of red at the heel for an understated, yet attractive, finish, while its counterpart is a little more lighthearted. This 992 features red and tan grain leather, blue suede and hits of red tartan across several upper panels, echoing Concepts’ love for playfully loud footwear designs.

The two New Balance 992 sneakers are only available in-store at Concepts’ new Boston flagship location.

Meanwhile, New Balance’s retro 2002R recently received a tactical facelift from INVINCIBLE and N.HOOLYWOOD.

Concepts Boston
8 Newbury Street
Boston, MA, 02116

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