To celebrate its release of the Virgil Abloh x Nike “The Ten” collection, sneaker retailer Footpatrol transformed its London location into a study of the shoes’ deconstructed designs.

The London retailer took aesthetic cues from the reworked icons to create an exhibition space to celebrate the limited release of the highly sought-after shoes. Sneakerheads who braved the cold weather for a pair of “The Ten” were treated to an interactive display highlighting the “GHOSTING” and “REVEALING” concepts that informed the reimagined icons. Check out the photos above and video below to see how London’s Footpatrol celebrated the release of “The Ten” collection.

For another chance to get your hands on “The Ten,” make sure to check out the official Nike SNKRS release schedule for the collection.

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