Printed in The Hollywood Reporter, Eminem and his labels — Shady Records, Aftermath Entertainment, and Interscope — designed the add with text superimposed over the album’s artwork, which takes on the same look as an Oscar-campaign ad however reading “Not for your consideration!” The ad also goes on to note that Kamikaze debuted at No. 1 in 103 countries around the world in August and ends with “Thanks for the support, a**holes!”
THR‘s editorial director, Matt Belloni, tweeted an image of the ad on Thursday with the caption, “Respect to @Eminem and his label for running this very funny ad in @THR magazine. Is this the print equivalent of a diss track?” Take a look at the diss add below.
Eminem is currently in the midst of a feud with MGK. The two artist have been in an ongoing public beef which escalated when Em dropped the track “KILLSHOT,” taking aim at MGK.
— Matthew Belloni (@THRMattBelloni) September 20, 2018