Having already gone some way toward changing hearts and minds about the state of the Helmut Lang label, Hood By Air designer Shayne Oliver is continuing the reinvigoration process with Pre-Spring 2018. Following on from the success of a much-hyped “Autumn Tour” merch capsule, the first drop of the “Re-Edition” collection, and the recent reveal of its Resort 2018 range, this latest release further builds on the brand’s contemporary direction under Oliver as designer-in-residence.
Shot by Canada’s 017 store, the Pre-Spring 2018 collection makes a series of bold adaptations to otherwise blank canvases, focusing on details such as extra-long sleeves and oversized silhouettes, with the predominantly monochrome range accented by flashes of red and orange.
Helmut Lang Pre-Spring 2018 is available now from stores including 017. And, if this latest set or releases has you looking for more news from Helmut Lang, check out this $320 USD freezer bag.
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