Making breakfast history, General Mills Big G cereal and American advertising campaign encouraging the consumption of milk, got milk?, have announced a historic partnership. The team-up comes in the form of limited-edition packaging for popular cereals. The front of the breakfast staple marked with mascots like Buzz, Lucky, Trix Rabbit and more donning the famous got milk? mustache. Additionally, each box features rebate coupons for both dairy milk and General Mills Big G cereal.

With cereal and milk already being a perfect pairing, the partnership serves to highlight the affordability, simplicity and most importantly the top-notch nutrition of the duo. The combination of cereal and dairy milk provides a meal comprised of whole grains, fiber, protein, along with vitamins and minerals like calcium, vitamin D and iron.

To further celebrate the fitting collision of General Mills Big G cereal and got milk?, starting January 11, National Milk Day, Big G’s Cereal Collective Milk Truck will be going around the Los Angeles area with a reimagined take on the vintage milkman experience to launch the #CerealMilkStacheChallenge on social media.

The limited-edition got milk? General Mills Big G Cheerios, Honey Nut Cheerios, Lucky Charms, Cocoa Puffs, Cinnamon Toast Crunch and Trix cereal boxes are available at major retailers nationwide.

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