Kering-owned fashion house Gucci just announced that it will move towards a seasonless future in fashion. Announced via Instagram by creative director Alessandro Michele, the post states, “I would like to leave behind the paraphernalia of leitmotifs that colonized our prior world: cruise, pre-fall, spring-summer, fall-winter. I think these are stale and underfed words.”

It is not clear whether or not the revelation was influenced by the ongoing COVID-19 pandemic or increased pressures for more environmentally-friendly practices in fashion, but we do know that Gucci intends to show twice a year, and that the collections will be tied closely with the naming of musical composition like symphonies, rhapsodies, an madrigals, to name a few.

Head over to Gucci’s Instagram to view Alessandro Michele’s entire six-page announcement titled Notes from the Silence.

In other fashion news, Matthew M Williams previews new Stüssy Denim collaboration.

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5/6 • “I believe that we can build our tomorrow also starting from a renewed capacity of denomination. Here comes the desire to baptize our new encounters by naming them after a language that has marvelously ancient roots: classical music language. Accordingly, there will be symphonies, rhapsodies, madrigals, nocturnes, overtures, concerts and minuets in the constellation of my creative path. Music, after all, has the sacred power to produce reverberations and connections. It travels beyond the borders, reconnecting the fragility to the infinity.” A new path in fashion that leaves behind the paraphernalia of leitmotifs that colonized our prior world, according to @alessandro_michele in ‘The Sacred Power of Producing Reverberations’, his diary entry for May 3, 2020. #AlessandroMichele Read his diary through link in bio.

A post shared by Gucci (@gucci) on May 23, 2020 at 11:20am PDT

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