BEAMS PLUS was launched in 1999 and is founded upon BEAMS‘ American-influenced style it is synonymous for. Continuing its “pursuit of authenticity” approach through workwear, sportswear, military designs, the Japanese imprint has delivered clean menswear staples for 20 years. To celebrate its anniversary, BEAMS PLUS enlists a host of designers, brands and stylists to give an insightful answer to “What is BEAMS PLUS?”
The interview-based, 22-minute long video sees the likes of Bergdorf Goodman‘s men’s fashion director and stylist Bruce Pask, frequent BEAMS PLUS collaborator Daiki Suzuki of Engineered Garments and Keishi Endo, executive vice president of BEAMS discuss the brand’s illustrious history.
Daniel Todd, the senior buyer for MR PORTER, offers an insightful opinion to those perhaps looking to understand what makes BEAMS PLUS such a menswear staple, while brand partner Alan Zafrin of Johnson Leather discusses the craftsmanship and process which goes into each BEAMS PLUS piece. You can watch the 20th-anniversary video above.
In other news, BEAMS has teamed up with Crocs for a SS19 footwear collection.
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BEAMS PLUS 20th Anniversary Film “What is BEAMS PLUS?” ＜BEAMS PLUS＞レーベル立ち上げ20周年を記念したドキュメンタリーを公開。 古き良きアメリカへの憧憬をかたちにかえる＜BEAMS PLUS＞が、「PLUS」の本当の意味を確かめるショートムービー「What is BEAMS PLUS？」。日本、イタリア、ロンドン、そしてアメリカ。世界中から得た関係者たちの証言から、20年の歴史と真実が明らかに。 https://www.beams.co.jp/special/beamsplus/ @beams_plus_harajuku @beams_plus_yurakucho @beams_official #beamsplus #20th #whatisbeamsplus #beams