This spring/summer 2019, menswear brand boohooMAN.com is set to launch a new collection consisting of five key seasonal trends spanning ready-to-wear, footwear and accessories: Sunday Best, Night Rider, Uni-Form, Trashy Americana and Festival. The collection sees the online fashion retailer continue to push boundaries by creating a bold, streetwear inspired lookbook that pays homage to the 90s. Combing new age trends with retro styling, the lookbook visually represents the brands unique sense of style and directional urban aesthetic while maintaining a youthful appeal.
Sunday Best is made up heavily of soft, relaxed tailoring and traditional silhouettes. Introducing smarter, formal pieces to the mix, the trend allows you to experiment with fashion by mixing formal wear with casual sportswear. Retro and neutral colours including navy, mustard, yellow and a variety of blush tones sit alongside a variety of floral prints.
Night Rider introduces bold and vibrant colourways to a skater inspired trend. Energetic prints, psychedelic tie dye, oversized graphics and slogan tees sit alongside 90s silhouettes to form a colour clash of unconventional streetwear inspired looks.
Uni-Form mixes utilitarian and technical elements with accents of hardware to create a range of distinctive, military and safari themed garments. Functional workwear and camouflage prints are expressed through earthy tones, khaki and variations of dark green.
Trashy Americana is all about statement dressing. Influenced by Miami Vice, south beach style and the Vegas strip, the trend offers a selection of brash prints, quirky matching sets and patterns inspired by 90s America. Revere shirts, denim jackets and souvenir t-shirts are key throughout.
Festival is the key trend for spring/summer 2019 and one that pulls key elements from each of the five trends into one. Perfect for events including Coachella and Glastonbury, the range appeals to all audiences, be it those who want to make a subtle statement or those who want to go bold. The range is inspired by prints from all over the world and brings together a variety of cultures, creating an inclusive range for all.
Article by Menswear Style