Jeff Koons has moved on from longtime gallerists David Zwirner and Gagosian, with the world’s most expensive living artist opting for fresh representation under another mega dealer, Pace Gallery. Koons’ decision to leave Zwirner and Gagosian follows after personal reflections during the COVID-19 pandemic on how to elevate his work.
“Sometimes professionally in life we can find ourselves at a crossroads,” Koons said in a statement. “Going through the last year or so and having the opportunity to reflect on what I would like to achieve with my life’s work in order to bring it to its fullest potential, I have decided that a change in the environment in which my work is viewed and supported would be a positive thing at this time. I have known Marc [Glimcher] for decades and I’ve decided that Pace Gallery feels like an exciting situation for me and my work. The most important thing to me is the production of my work and to see these artworks realised so that they can be exhibited and viewed.”
Koons told The New York Times that he had told Larry Gagosian and David Zwirner of his exit in letters last week, having expressed: “I always liked the idea of having more of a home gallery, that if people were interested in work they would know directly where to go.” He also added that this move will possibly help him get away from the controversies surrounding his work that has long been criticized for being costly and hyper-commercialized by critics the world over.
Pace’s inaugural exhibition with Koons will be a presentation involving a sculpture at the gallery’s Palo Alto outpost next year, followed by a show of new work at the gallery’s immense New York space in 2023.