Shortly after leaving adidas, YEEZY General Manager Jon Wexler is now set to join Shopify. Earlier this week, the fixture at the sportswear giant responsible for popular Beyoncé, Kanye West and Pharrell partnerships announced his departure from adidas after 20 years with the company.

Officially announced by Shopify, the Canadian-based e-commerce company revealed that Wexler will become Vice President of its creator and influencer program, effective September 14. Shopify went on to note that Wexler will responsible for helping creators, makers and artists “translate their audiences and personas into new, scalable brands and businesses.” Wexler’s position will help Shopify strengthen its relationship with what the company calls “a growing segment of entrepreneurs.”

“Our goal is to help as many aspiring entrepreneurs as possible go from just an idea to a thriving and successful business. Creators and influencers are a unique type of entrepreneur — and we want them to build their brands and legacies on Shopify,” Shopify VP and GM Loren Padelford said in an official statement. “This is why I am so excited to have Jon join our team. Combining Jon, Shopify and the creator community will be a game-changer in how this group uses its influence to create world-class brands.”

“I’m a longtime admirer of Shopify, and I strongly believe in its mission to level the playing field for entrepreneurs,” Wexler said. “Joining Shopify to build and lead their creator and influencer program, I’ll have a unique opportunity to help makers and artists of all sizes and scopes build connections with their customers. That’s incredibly special.”

In case you missed it, Prada and adidas Originals recently unveiled more premium takes on the Superstar.

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