Yesterday marked its three year anniversary, and yet, Hotline Bling ‘s success is still just as relevant today as it was in 2015. While we expect the Drake memes may never die (at least in the Twittersphere, anyway), it’s the cultural spike the music video’s now famous Moncler puffer saw after its release. Soon after, Demna made the streetwear staple a runway-worthy trend and we haven’t looked back since.
Once the unofficial uniform for hitting the slopes and grabbing a cocoa après-ski, puffers are now a fashion trend prioritized by everyone from Mango to Gucci. A far cry from the simplicity of its ’80s and ’90s stylized predecessors, the modern puffa coat is bigger, better, and bolder featuring new additions like built-in scarves, metallic colorways, and cinched waists. Embrace your coziest winter ever in one of the puffy, padded coats up ahead.
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