LVMH Prize winner Marine Serre has unveiled the Fall/Winter 2020 campaign, called “Mind Mélange Motor,” for her eponymous label. Directed by Filature Agency, the video imagines a time when humans have spread out over a series of life-supporting planets. “In this pluriverse, the uncanny, ambiguous, and obtuse are considered qualities, signaling realism, refined style, and insight,” Marine Serre explains. “The hallucinatory endlessness of possibilities grasped, observed, faced, with eyes wide open.” Fertile flowers burst forth from a child’s hand, while reflective moons tremble amidst embroidered tablecloths and cushion covers.
After leaving her home in Corrèze, France at 14 years old, Serre pursued studies in art and design. The striking visuals and graphics for the FW20 campaign reflect Serre’s continued interest in the arts, as well as her expanded creative vision for the label. In the video, she highlights the vibrant seasonal collection against earthy hues and rugged landscapes. The collection’s ornately patterned Carpet Shirts and regenerated leather Grizzly Jackets complement the colors and textures of the environment.
Check out parts of the FW20 campaign above and below. The entire collection is available to shop now on Marine Serre’s website.