Following its recent collaboration with the Whitney Museum, NOAH returns with another capsule collection. This time, the New York City-based brand is presenting its “Oysterman Mascot Capsule” which supports the Billion Oyster Project, an environmental non-profit committed to restoring one billion oysters to New York Harbor by 2035.
The collection includes a cozy crewneck sweatshirt and yellow, green and white T-shirts featuring the “Oysterman” on the fronts. A reusable bottle, cup and tote bag are similarly branded with the mascot. Accessories include a hat in yellow and navy blue colorways with complementary “NOAH” logos embroidered on the backs. All proceeds from the collection will benefit the Billion Oyster Project.
To celebrate the launch of the capsule collection, NOAH and Patagonia — both members of 1% For The Planet — are hosting a community event at Patagonia’s Bowery store in New York City. The event will raise awareness of the impactful work both 1% For The Planet and Billion Oyster Project do.
Take a look at the “Oysterman Mascot” lookbook in the gallery above. The collection releases October 10 on Noah’s website and at in-store locations.
New York, NY 10003
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Join us this Thursday, October 10th for the launch of our Oysterman collection @patagoniabowery. All proceeds will go to support @billionoyster, and the evening will include a complimentary raw bar by @tallmuthashucka with oysters from Maria Stella Oyster Farm, drinks by @bluepointbrewing, and a DJ set by @loveinjection.nyc. – Patagonia Bowery and Noah (both proud members of 1% For The Planet) have come together to host a community gathering in support of Billion Oyster Project, an NYC-based environmental nonprofit committed to restoring one billion oysters to New York Harbor. BOP is working toward a future in which the Harbor is once again the center of a rich and abundant estuary with cleaner water and greater biodiversity.