London-based design studio Objest has launched a PETA-approved vegan watch using a fruit leather strap on Kickstarter.

The 42mm stainless steel automatic Hach V is secured on a strap made from apple skins, sourced as a byproduct of apple juicing in Northern Italy. Given the environmentally friendly theme, 10% of the profits from the project will be split between three charities; World Land Trust, FRIEND and The Farm Animal Sanctuary.

The concave dial of the Hach V features polished hour markers set below the surface at the cardinal points, offering contrast on an otherwise matte watch.

Designer Jared Mankelow launched Objest in 2015 using a soft, pebble-shaped, lugless case and concave dial as a signature of the brand with a focus on offering Swiss made products at an attractive price.

The Hach V certainly holds true to that ethos offering an ETA 2824 automatic movement, sapphire crystal front and back and DLC (diamond-like carbon) coating on the case in a watch available for $445 USD (£325 GBP). Supporting the Kickstarter, which you can do here, will also offer backers a substantial saving on the final retail price of $814 USD (£595 GBP).

In other watch news, Timex celebrates Buccaneers Super Bowl win with his and hers watches.

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