Cult Australian brand OneTeaspoon is a high-end contemporary fashion brand, stocked in leading boutiques and retailers globally, known for encompassing the laid-back, easy-going, Aussie surfer lifestyle. You may already be familiar with the brand but if not, the original cult label for luxury denim, clothing, accessories and home decor, is made from premium denim sourced from all around the world.

OneTeaspoon Launch Conscious Raw Collection

The company was established in 2000 by Aussie designer Jamie Blakely who refers to her collections as “fantastically rebellious, sex-infused old school rock & roll glamour”.

OneTeaspoon Launch Conscious Raw Collection

OneTeaspoon is a go-to for expertly distressed denim, shredded jeans, frayed cut-offs and slouchy chambray shirts. Blakely started the Australian cult label by designing clothes that are easy and comfortable to wear with a free-spirited attitude that she wanted to wear herself; a core ethos and lifestyle the company still follows to this day. With a fan base including celebrities and influencers from all over the world; such as Mila Kunis, Beyonce, the Hadid clan and instagrammer Josh Deane, who is frequently spotted in various outfits, OneTeaspoon has grown to become an instantly recognisable, internationally celebrated brand.

OneTeaspoon Launch Conscious Raw Collection

Drawing from eclectic design inspiration and transcending trends, OneTeaspoon has proudly released their RAW and Utility Collection. The collections comprise both edgy and wearable designs; the epitome of rebellious cool, with the laid-back, easy-going aesthetic still fully intact. The brand has created their RAW Denim collection using 70% less water than is used to create a standard denim wash. It is also made from organic ‘BCI cotton’ which is a sustainable mainstream commodity. OneTeaspoon is all about avoiding cheap throw-away fashion and dodging trends whilst unintentionally setting them.

OneTeaspoon Launch Conscious Raw Collection

The RAW collection is comprised of pieces that can be styled up or down, caters for any age and all body types. The collection comes in signature Bandit cut shorts, Bandit jacket and Bandit jeans available for men. Perfect for an autumnal wardrobe, the products are all relaxed fit with clean indigo denim, making the collection the ultimate mix of style meets comfort. For the Utility collection, OneTeaspoon has continued to embrace their signature edgy, laid back aesthetic. The Utility collection comes in a shirt, relaxed tapered trousers and the utility jumpsuit which is a hero piece from the brand.

OneTeaspoon Launch Conscious Raw Collection

The brand continually pushes the boundaries to create luxury menswear, Blakely love’s evolving and doing things differently each season to see the unique results it brings. To coincide with the launch of the sustainable line, OneTeaspoon are also releasing a customised embroidery service to add “self-expression, attitude and way of life” to the garments. It is clear this collection is for those who want to add more of a rock n’ roll vibe to their autumnal wardrobe. The label has raised the bar when it comes to comfortable yet stylish denim pieces, perfect for all-day wear and can easily be worn as part of your everyday wardrobe. The RAW denim originals and Utility collection are available globally through their website oneteaspoon.com.au and from OneTeaspoon flagship stores, with prices ranging from £45 – £115.

Article by Menswear Style

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