The fashion industry is known for making statements – and in 2017, luxury labels, young designers, and independent brands made some big ones for animals. Two recent, major reports reveal that a staggering three out of the four materials that have the worst environmental impact are animal-derived, leather being the most devastating. And as consumers continue to demand ethical clothing for which no animals were beaten, slaughtered, or skinned, designers have taken note. The PETA Menswear Fashion Awards celebrate the biggest moments, greatest innovations, and standout brands that made 2017 a kinder year for animals and the environment.

PETA Menswear Fashion Awards 2017

Vegan Brand of the Year: HoodLamb 

Founded in 1993 by Doug Mignola, who wanted to use industrial hemp to create a warmer post-surf jacket, HoodLamb has gone on to become a leading name in outerwear. Its sustainable vegan parkas are designed for the coldest environments (with the help of Sea Shepherd crews) and made with natural hemp and organic cotton combined with innovative feather-free Thermore Ecodown and fur-free Satifur. The brand also makes vegan knitwear, T-shirts, hats, and other apparel. 

Biggest Fashion Moment: Gucci 

In a monumental victory for animals – and after more than 20 years of PETA protests – the luxury powerhouse finally announced in October that it would be going fur-free, joining the ranks of Armani, Calvin Klein, Vivienne Westwood, and Stella McCartney, who have already banned fur from their collections.

PETA Menswear Fashion Awards 2017

Designer to Watch: Bruno Pieters 

Bruno Pieters, the former creative director of Hugo by Hugo Boss, is highly regarded for his avant-garde creations and sharp tailoring. He’s pledged never to stock leather, feathers, or fur on his platform Honest by, stating that he thinks “killing animals for human purposes is something that no longer fits within this modern world’s ideals.” 

Collaboration Award: Christopher Raeburn x Save the Duck 

“Recycle”, the much-anticipated Christopher Raeburn x Save the Duck collaboration for the 2017 autumn/winter season, combines the British designer’s military-inspired pieces with cutting-edge vegan technology. The camouflage-printed parkas, jackets, and padded vests are made using recycled fabrics and high-performance Plumtech, a feather-free, duck-friendly padding.

PETA Menswear Fashion Awards 2017

Innovation Award: Vegea Wine Leather 

Made in Italy, Vegea is a fully natural vegan material produced by processing the fibres and oils contained in grape marc, the skins, seeds, and pulp left over after pressing grapes. Designers of luxury clothing and accessories are already queuing up to get their hands on the new plant-derived leather when it hits the market next year. 

Best Vegan Suits: Brave GentleMan 

Worn by big names such as Benedict Cumberbatch and Joaquin Phoenix, Brave GentleMan suits pair centuries-old craftsmanship with cutting-edge and cruelty-free fabrics – including “future-wool” Tweed milled in Brazil and “future-silk” made from recycled plastic bottles. The brand opened a flagship store in Brooklyn, New York, this year – the world’s first all-vegan luxury menswear store.

PETA Menswear Fashion Awards 2017

Best Vegan Shoes: Good Guys 

Designed in Paris, Good Guys‘ shoes are true to the fashion capital’s effortless, modern style – in 100 per cent vegan-friendly materials. The brand’s sneakers, Derbys, and desert boots are made with recyclable, supple vegan leather and suede. 

Best Vegan Wallets: Stella McCartney 

Stella McCartney‘s “they have no idea they’re not real leather” accessories are now available in the brand’s menswear line. The embossed wallets, coin purses, and card holders are made of superior and sustainable vegan leather.

PETA Menswear Fashion Awards 2017

Best Vegan Bags: Tokyo Bags 

Built on the philosophy that a good bag should last for years, Tokyo Bags‘ classic briefcases, backpacks, and messenger bags are made with the highest-quality vegan leathers as well as sustainable materials such as cork and rubber. All the bags are delivered in 100 per cent recycled-paper packaging printed with soy-based inks. 

Best Vegan Belts: Will’s Vegan Shoes 

Will’s classic belts are handmade in Portugal using vegan microfibres, which look, wear, breathe, and resist water like animal leather – without the abuse of cows, pigs, and other animals or the toxic chemicals used to process their skins, which are dangerous for workers and the environment.

PETA Menswear Fashion Awards 2017

Best Vegan Watches: Hurtig Lane 

With a commitment to making watches “that wear well and last”, Hurtig Lane designs have stainless-steel casings, Japanese Miyota movements, and straps made of cruelty-free materials – including nylon Tweed and vegan leather. 

“It’s never been more stylish to dress with a conscience,” says PETA Director Elisa Allen. “Today’s designers are embracing ethical and eco-conscious materials because the future of fashion clearly lies in compassionate clothing.”

Article by Menswear Style

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