Pharrell Williams has dipped his toes in nearly every corner of the entertainment industry from music to film to fashion, and now he’s teamed alongside Miami entrepreneur David Grutman for a brand new hospitality initiative: The Goodtime Hotel. The two owners were recently tapped by Architectural Digest to assist in giving viewers an in-depth tour of the entire hotel and all of its playfully-styled amenities.

Williams and Grutman aligned with world-renowned designer Ken Fulk on the hotel’s visual direction and together, they’ve delivered a whimsical boutique destination that’s repleted with vibrant and artistic energy. Details are present in nearly every corner of the hotel such as the unique patterns and textures found in the Wes Anderson-esque library room, the pastel pinks and greens that adorn each suite, the foot prints that are stamped in the hallways and the pool floors and walkways which are decorated with pink stripes. Additionally, the hotel offers up a cutesy cabana area entitled the “Strawberry Moon” where you can joyfully sit back, relax and sip on one of the hotel’s signature cocktails entitled the “Purple Reign”.

Bookings for The Goodtime Hotel are now open here and prices start out at around $170 USD per night.

Elsewhere in the world of design, Bentley Motors recently just announced its first luxury residential tower in Miami.

Read more at HYPEBEAST



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