For as long as we can remember, wedding dress shopping has gone unchanged. You drink some champagne, look through rows and rows of white tulle and lace, and before you know it, you’ve found the dress. Obviously, with Say Yes To The Dress approaching its 18th season (and that’s only in America), this routine has a good percentage of positive outcomes. But if TLC’s tried-and-true method doesn’t work for you, Matches Fashion just launched a bridal solution that’s ready and willing to take its place. 

Today, UK-based luxury e-tailer Matches Fashion announced the arrival of The Wedding Edit, a compilation of 30 bespoke collections and 250 unique pieces designed by the likes of Christopher Kane, Wandler, Erdem, and Cecilie Bahnsen. In it, brides-to-be can check off all their boxes, from what dress to wear on the wedding day to what heels to slip on for the rehearsal dinner, all courtesy of today’s most sought-after designers. 

Rather than focus on strictly bridal gowns as so many have done in the past, Natalie Kingham, Fashion and Buying Director at Matches, took a different approach, widening her search to include all ready-to-wear collections. “We noticed not only from our customers, but also from a lot of the women in the office who are planning weddings, that they were moving beyond one dress and looking more at evening looks from their favorite designers for all the events around the wedding,” Kingham says. “For many women, they want to wear something that feels unique and that they know they are going to love for years to come.”

But since the whole point of bridal shops is to make things easier on a bride, Matches had to come up with their own way to simplify the process in order to compete. “We have seen so much evolution how the modern bride dresses – not just thinking about what she will wear for the actual wedding, but for the night before, the after-party,” Kingham explains. So rather than having to go to a different store for every one of your pre-wedding and wedding events, this edit was designed to be a one-stop-shop. “For each of these events, a bride might pick a different mood – a classic silhouette from Vivienne Westwood or Erdem for the day or a sequined Halpern mini or Paco Rabanne chain dress for the evening. Taking inspiration from iconic fashion muses such as Bianca Jagger, tailoring and suiting was something we also worked to ensure was well represented in the edit, selecting styles from brands such as Alexandre Vauthier, Christopher Kane and Jacquemus to be included. The perception of a bride is evolving and we wanted to make it easy for our customers to find these looks in the one curation.”

And while finding the dress is always at top of mind for brides, picking out the shoes and accessories to match is equally as important. “Square-toed shapes and lower heels for dancing all night from Wandler, bold headpieces from Stephen Jones and Phillipa Craddock, headbands from Germanier, Emilia Wickstead and Erdem are all highlights within the edit,” says Kingham. “Many of these are in traditional white and champagne as part of the exclusive, but we also do see modern brides wearing black, red and blue accessories also.”

So without further ado, start ticking off your pre-wedding sartorial boxes one champagne-colored headband at a time by clicking through Matches Fashion’s brand-new Wedding Edit ahead.

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Alighieri Freshwater Pearl & Sterling Silver Drop Earrings, $, available at Matches FashionPhotographed by Eddie Wrey.

Alighieri Freshwater Pearl & Sterling Silver Drop Earrings, $, available at Matches Fashion

Ganni Feather-Trimmed Shirred Lamé Midi Dress, $, available at Matches FashionPhotographed by Eddie Wrey.

Paco Rabanne Fringed Paillette Chainmail Mini Dress, $, available at Matches Fashion

Bottega Veneta Bamboo-Effect Small Sterling-Silver Hoop Earrings, $, available at Matches FashionPhotographed by Eddie Wrey.

Bottega Veneta Bamboo-Effect Small Sterling-Silver Hoop Earrings, $, available at Matches Fashion

Rat & Boa Balloon-Sleeve Satin-Jacquard Mini Dress, $, available at Matches Fashion

Ssōne Tina Knee-High Patchwork-Leather Boots, $, available at Matches FashionPhotographed by Eddie Wrey.

Philippa Craddock Peony And Camelia Faux-Flower Headband, $, available at Matches Fashion

Cecilie Bahnsen Anna Tie-Hack Fil-Coupé Organza Gown, $, available at Matches FashionPhotographed by Eddie Wrey.

Albus Lumen Pleated Waist Silk Charmeuse Jacket, $, available at Matches Fashion

Albus Lumen High-Rise Silk-Charmeuse Trousers, $, available at Matches FashionPhotographed by Eddie Wrey.

Photographed by Eddie Wrey.
Photographed by Eddie Wrey.

Erdem Sandra Floral-Embroidered Lace Midi Dress, $, available at Matches Fashion

Erdem Angelo Lace Cape, $, available at Matches Fashion

Loewe Flower-Appliqué Leather Ballet Flats, $, available at Matches FashionPhotographed by Eddie Wrey.

Christopher Kane Feather Trim Double Breasted Duchess Satin Coat, $, available at Matches FashionPhotographed by Eddie Wrey.

Halpern Bustier Draped Duchess Satin Mini Dress, $, available at Matches FashionPhotographed by Eddie Wrey.

Molly Goddard Griffith Shirred Tulle Dress, $, available at Matches Fashion

Molly Goddard Louden Velvet Tie Tulle Shawl, $, available at Matches FashionPhotographed by Eddie Wrey.

Giles Balloon Sleeve Organza Gown, $, available at Matches FashionPhotographed by Eddie Wrey.

Stephen Jones Tulle Veil Straw Trilby Hat, $, available at Matches FashionPhotographed by Eddie Wrey.

Photographed by Eddie Wrey.

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