The exciting new festive giveaway campaign from St James’s was unveiled in London last night in collaboration with LFWM at Pavilion St James’s Market. Ambassadors Dylan Jones and Caroline Rush opened the first window of the advent calendar like no other to uncover the first prize up for grabs – A men’s Lou Dalton and John Smedley jumper and scarf! The Pavilion has been transformed into a larger than life installation display created by illustrator Daniel Clarke showing a stylised cityscape filled with local and London landmarks, where every morning a new door will be opened to reveal a new Christmas scene.

St James Market Advent Calendar Activation

To complement this festive centrepiece in St James’s Market, a digital Advent Calendar will be opened on St James’s London’s Instagram Stories to reveal a one of a kind gift to be won by a lucky winner each day. Behind every virtual window will be an exclusive gift from the unique and exceptional retailers, restaurants, art galleries and hotels found in the St James’s area.

St James Market Advent Calendar Activation

Widely recognised as the original home of menswear in London and the current stomping ground of the well-dressed from Beau Brummel to David Gandy, St James’s is proud to have invited London Fashion Week Men to curate a selection of the twenty four gifts, which celebrate the menswear creativity to be found in the area. The advent calendar will run from Dec 1st – Dec 24th and MenswearStyle has been chosen to announce the prizes on the 5th and 10th December. To be in with a chance of winning a unique gift from St James’s brands including Lou Dalton, Berry Bros. & Rudd, Fortnum & Mason, Aspinal of London, Arc’teryx, D R Harris, Emma Willis, Cubitts, Smeg, Barbour Int, The Ritz, Harvie and Hudson, Trickers, Budd, N.Peal, Tiger of Sweden, Mint Leaf, Jigsaw, New & Lingwood, Sims Reed, Lock & Co, Grenson, John Smedley, Floris, Maille, Sunspel, Villandry and Haymarket Hotel visit stjameslondon.co.uk for further details and follow @stjameslondon on Instagram and be sure to watch their Stories for daily entry details.

St James Market Advent Calendar Activation

This luxurious shopping area of London is certainly worth a visit this Christmas season. There’s a stunning set of Christmas trees outside the entrance to Aquavit and be sure to check out the virtual reality backcountry ski hut pop-up inside the Arc’teryx store. Together Arc’teryx, Destination BC, and the Northern BC Tourism Association are sharing the magic of remote ski hut living and telling the story of what enables and inspires people to explore wild spaces. Hut Magic, a virtual reality storytelling experience from the Coast Mountains near Smithers B.C. and tells the personal tale of remote backcountry ski huts through premier alpine footage, and inspires you to get outside this winter and celebrate the wild outdoors. It’s designed to instantly transport users to the Howson Range to experience glacier travel, epic powdered slopes, and soak in the ‘après ski’ surrounded by friends.

Article by Menswear Style

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