adidas Originals and Foot Locker take us on a futuristic digital journey for the latest iteration of adidas Originals’ iconic CHILE 20 collection, inviting fans to explore the garments in three distinctive virtual environments while broadcasting a series of short films. Rendering the apparel collection in 3D, adidas Originals collaborated with creative agency Active Theory to create an immersive digital microsite that celebrates the CHILE 20’s creative influence.
Inspired by the iconic styles of the historical collection released during the Chile Football World Cup in 1962, adidas Originals and Foot Locker engineer new black, red and white colorways to complement the CHILE 20’s cultural legacy off the pitch. The CHILE20 offering features a range of sleek tracksuits, hoodies and bombers, making it the essential aesthetic for contemporary comfort.
The latest collection offers a slim tapered fit that is reconstructed with delicate and innovative details—employing a gleaming wet-look fabric with instantly recognizable three colored stripes branding on the back and a smooth gradient Chile badge. These elegantly crafted pieces aim to inspire a new generation of creators, pushing them to feel confident anywhere as they explore the endless opportunities for creativity.
The adidas Originals CHILE 20 collection will be exclusively available in Foot Locker stores across Europe and on the retailer’s website from September 17.