After launching their exclusive series MADNESS TOKYO back in June,  STUDIOUS and Shawn Yue‘s MADNESS label has come together for another collaboration. All made in Japan, the latest special release builds on the idea of an essence of Tokyo expressed through both quality and design. STUDIOUS and MADNESS developed an in-depth conversation to gather carrying perspectives that inform each garment.

Revealed via lookbook shot in Tokyo by famed photographer RK, the special range is led by a heavy-duty zip-up jacket that introduces workwear codes, relaxed fits in line and overdye washing with MADNESS’ signature aesthetic. Constructed of thick canvas, the outerwear option comes complete with secure flap pockets and a waist-cinching system. Other items include a take on the standard cargo pant, loose crewneck sweater with a kangaroo pocket, pocket tee and six-panel cap. All items utilize an overwashed design and come marked with MADNESS tags and printed with a special MADNESS TOKYO rear motif.

Check out the second MADNESS TOKYO series above and look for the special range at the new STUDIOUS TOKYO Beijing location now, with a wider release at STUDIOUS TOKYO Jinnan, STUDIOUS TOKYO Shanghai, STUDIOUS TOKYO Hong Kong and the STUDIOUS ONLINE STORE September 12.

STUDIOUS TOKYO Beijing
Unit N4-15a and N4-26,
Building 4, North Taigul,
No.11 Sanlitun Road, Chaoyang District,
Beijing, China

 

View this post on Instagram

 

〈EXCLUSIVE info.: MADNESS TOKYO〉 ⁣ ⁣ MADNESS TOKYOが9/12のSTUDIOUS TOKYO北京店オープンに合わせて全世界で発売開始。 ✔︎MADNESS TOKYO⁣ ⾹港を代表する俳優、Shawn Yue⽒ ( @lok666 )が⼿がけるブランド MADNESS( @madness_online ) とSTUDIOUSとのエクスクルーシブレーベル「MADNESS TOKYO ( マッドネストウキョウ ) 」 が誕⽣。 ⁣ ⁣ LOOKは海外でも人気のフォトグラファーRK氏(@rkrkrk)が撮影。 ⁣ ✔︎MAD NESS TOKYO 取扱店舗⁣⁣ ・STUDIOUS TOKYO 深圳⁣ ・STUDIOUS TOKYO 上海 ・STUDIOUS TOKYO ⾹港 ・STUDIOUS TOKYO 北京 ・STUDIOUS TOKYO 神南 ・STUDIOUS ONLINE STORE⁣ ⁣ #madnesstokyo #マッドネストウキョウ #madness_online #mdns ⁣ #rk #STUDIOUS #ステュディオス ⁣ #tokyobrand #tokyofashion

A post shared by STUDIOUS〈ステュディオス〉 (@studious_official) on Sep 11, 2020 at 4:08am PDT

For more contemporary fashion, Public Housing Skate Team recently prepared an HBX exclusive capsule.

Click here to view full gallery at HYPEBEAST



Source link