Gucci is celebrating the 1970s with its Psychedelic collection, which can now be found in an exclusive Selfridges London pop-up store at the flagship’s Corner Shop.

Indebted in Studio 54 references, this throwback to ’70s nightclub elegance and extravaganza houses Gucci’s latest collection which is designed by the fashion house’s lead, Alessandro Michele. It introduces a bold take on the iconic “GG” motif, reimagining it as a trippy, multicolor star pattern across a variety of pieces.

Selfridges’ Corner Shop has been completely Guccified for the limited-time pop-up, with neon branding, glitter balls, red strobe lights, head-to-toe dressed mannequins, mirrors and blue shelving transforming the space. Inside you’ll find a selection of mens and women’s ready-to-wear pieces, as well as a large offering of accessories ranging from handbags, luggage and shoes to small leather goods, fine jewelry pieces and more, which can be spotted in the Jordan Hemingway-shot campaign above.

Take a look inside the Gucci Psychedelic pop-up store inside Selfridges’ Corner Shop in the gallery above, and head down to the London flagship now to get your hands on the limited-edition pieces while stocks last. The space will be open until March 1, 2020.

In other news, Slam Jam has partnered with Sadboys Gear.

Gucci Psychedelic — Selfridges Corner Shop 
400 Oxford St,

Click here to view full gallery at HYPEBEAST

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