The staggering volume of too-numerous-to-count deals that occur on Prime Day have been described to in many ways. Amazon optimistically refers to them as a parade. How fun! We’ve also heard them called an “extravaganza”, “a digital juggernaut of deals and discounts ”, and a “shopping bonanza.” (Full disclosure: that last one was me, in another post.) Anyway: get the picture? There are supposedly over one million deals floating through the Amazonosphere since the Prime Day clock starting ticking at 3 AM EST this Monday morning, and if you’re feeling a little overwhelmed, you’re not alone. Our most pressing question on this sale-iest of sale days: how can we ride wave of deals to find the best prices on fashion?
We already know that Amazon is an untapped resource for stylish finds, be they compliment-grabbing swimsuits, Instagram-worthy handbags, or this really good puffy headband seen on R29 fashion editor Eliza Huber, so we’re actively tracking down the best of what’s on sale in the “wearables” department — and no, we’re not talking tech gadgets (although if you’re interested in that kind of thing there’s plenty to shop). And don’t think Amazon is only home to left-field finds — we’ve heard there will be major savings on big-name labels like Calvin Klein, Ray-Ban, and Levi’s. So bookmark this post to get on the best fashion deals that are happening on Prime Day — and remember that there are a paltry 50 million US residents hitting up Amazon Monday, so if you see something you like (i.e. one of these early Lightning Deals below), grab it.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
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