/* ===================================================== */
/* PAGE BACKGROUND COLOR */

/* Background color overall page */
body
background-color: #CFE9FF !important;

/* ===================================================== */
/* ARTICLE HEADER, TITLE, DEK (INTRO), AUTHOR, PUBLISH DATE */

/* Text fonts and color for article title */
h1.title
color: #252B4C !important;

/* Default is Playfair Bold */

/* If Brown Bold */
/* font-family: Brown Bold, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important;
font-weight: 700 !important; */

/* If Brown Regular */
/* font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 400 !important; */

/* If Brown Light */
/* font-family: Brown Light, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 200 !important; */

/* Playfair Regular */
font-family: Playfair Display, georgia, times, serif !important;
font-weight: 400 !important;

/* Playfair Bold */
/* font-family: Playfair Display, Times New Roman Bold, TimesNewRomanPSMT-Bold, Times Bold, Noto Serif Bold, NotoSerif-Bold, Georgia, serif; */
/* font-weight: 700 important; */

/* Text fonts and color for article dek/intro blurb */
.dek
color: #252B4C !important;

/* Default is Playfair Regular */

/* If Brown Bold */
/* font-family: Brown Bold, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 700 !important; */

/* If Brown Regular */
/* font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 400 !important; */

/* If Brown Light */
font-family: Brown Light, arial, helvetica, sans-serif !important;
font-weight: 200 !important;

/* Playfair Bold */
/* font-family: Playfair Display, Times New Roman Bold, TimesNewRomanPSMT-Bold, Times Bold, Noto Serif Bold, NotoSerif-Bold, Georgia, serif; */
/* font-weight: 700 !important; */

/* Text color for author, contributors, publish date, modified date, text-decoration can = underline, or = none */
.header .main-contributors,
.header .modified,
.header .byline,
.header .main-contributors a,
.header .modified a,
.header .byline a,
.primary-tag-banner
color: #252B4C !important;
text-decoration: none !important; /* set to ‘underline’ if needed */

/* Text hover color for author, contributors, publish date, modified date, text-decoration can = underline, or = none */
.header .main-contributors a:hover,
.header .modified a:hover,
.header .byline a:hover
color: #066AFF !important;
text-decoration: none !important; /* set to ‘underline’ if needed */

/* ===================================================== */
/* HEADER SOCIAL */

/* Hide the socil icons under the title, add ‘block’ = visible, ‘none’ = hidden */
.header
.story-share
display: none !important;

/* ===================================================== */
/* HEADERS H2, H3 (We typically do not support H4) */

.section-text h2
/* Default is Georgia Bold, uncomment a font-family and font-weight to use */

/* If Brown Bold */
/* font-family: Brown Bold, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 700 !important; */

/* If Brown Regular */
font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important;
font-weight: 400 !important;

/* If Brown Light */
/* font-family: Brown Light, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 200 !important; */

/* Playfair Bold */
/* font-family: Playfair Display, Times New Roman Bold, TimesNewRomanPSMT-Bold, Times Bold, Noto Serif Bold, NotoSerif-Bold, Georgia, serif; */
/* font-weight: 700 !important; */

/* Playfair Regular */
/* font-family: Playfair Display, georgia, times, serif !important; */
/* font-weight: 400 !important; */

.section-text h3
/* Default is Georgia Bold, uncomment a font-family and font-weight to use */

/* If Brown Bold */
/* font-family: Brown Bold, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 700 !important; */

/* If Brown Regular */
font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important;
font-weight: 400 !important;
color: #0067FF !important;

/* If Brown Light */
/* font-family: Brown Light, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 200 !important; */

/* Playfair Bold */
/* font-family: Playfair Display, Times New Roman Bold, TimesNewRomanPSMT-Bold, Times Bold, Noto Serif Bold, NotoSerif-Bold, Georgia, serif; */
/* font-weight: 700 !important; */

/* Playfair Regular */
/* font-family: Playfair Display, georgia, times, serif !important; */
/* font-weight: 400 !important; */

.section-text h4
/* Default is Georgia Regular, setting a default to bold.uncomment a font-family and font-weight to use */

font-weight: bold !important;

/* If Brown Bold */
/* font-family: Brown Bold, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 700 !important; */

/* If Brown Regular */
/* font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 400 !important; */

/* If Brown Light */
/* font-family: Brown Light, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 200 !important; */

/* Playfair Bold */
/* font-family: Playfair Display, Times New Roman Bold, TimesNewRomanPSMT-Bold, Times Bold, Noto Serif Bold, NotoSerif-Bold, Georgia, serif; */
/* font-weight: 700 !important; */

/* Playfair Regular */
/* font-family: Playfair Display, georgia, times, serif !important; */
/* font-weight: 400 !important; */

/* ===================================================== */
/* TEXT PARAGRAPHS */

/* Text color for article paragraphs */
.section-text
color: #252B4C !important;

/* Text fonts for article paragraphs */
.section-text
/* Default is Georgia Regular, uncomment a font-family to use */

font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important;
/* font-family: Playfair Display, georgia, times, serif !important; */

/* Text links color & underline color */
.section-text a,
.section-text a:link,
.section-text a:visited,
.related-entry-title
color: #066AFF;
border-bottom: 2px solid #ffffff !important;

/* Text links hover color & underline hover color */
.section-text a:hover
color: #066AFF;
border-bottom: 2px solid #066AFF !important;

/* ===================================================== */
/* IMAGE CAPTIONS & CREDITS */

.content-caption
.credit
color: #000 !important;

.content-caption
.description
color: #000 !important;

/* Default is Georgia, uncomment a font-family to use */

/* font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-family: Playfair Display, georgia, times, serif !important; */

/* Default style is italic, switch to ‘normal’ for non-italic */
font-style: normal !important;

/* Caption links color & underline color */
.content-caption
.description a
color: #000 !important;
border-bottom: 2px solid #000 !important;

/* Caption links hover color & underline hover color */
.content-caption
.description a:hover
color: #066AFF !important;
border-bottom: 2px solid #066AFF !important;

/* ===================================================== */
/* PRODUCTS & PRODUCT CAROSELS (stand alone) */

/* Product count color (above product carousel) */
.section-multi-product-container
.product-count
color: #000 !important;
display: block !important; /* add ‘block’ = visible, ‘none’ = hidden */

/* Product brand/promote label font color */
.multi-product-carousel-container .product .brand-name,
.multi-product-carousel-container .product .sponsored-product-label
color: #000 !important;

/* Product title font and color */
.multi-product-carousel-container
.product .short-title
color: #000 !important;

/* Default is Playfair Bold, uncomment a font-family and font-weight to use */

/* If Brown Regular */
font-family: Brown Regular, arial, helvetica, sans-serif !important;
font-weight: 400 !important;

/* If Brown Light */
/* font-family: Brown Light, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */
/* font-weight: 200 !important; */

/* Playfair Regular */
/* font-family: Playfair Display, georgia, times, serif !important; */
/* font-weight: 400 !important; */

/* Price color */
.multi-product-carousel-container .product .price
.retail-price
color: #000 !important;

/* Sale price color, shows up sometimes */
.multi-product-carousel-container .product .price
.sale-price
color: #066AFF !important;

/* Buy Button colors */
.multi-product-carousel-container
.product .buy-button
/* Button font color */
color: #000 !important;
/* Button fill color, set to ‘transparent’ to have background show through */
background-color: transparent !important;
/* Button border color */
border: 1px solid #000 !important;
/* Round or square corners, 0 = square, 40px = rounded */
border-radius: 0 !important;

/* Buy Button colors */
.multi-product-carousel-container
.product .buy-button:hover
/* Button font color */
color: #fff !important;
/* Button fill color, set to ‘transparent’ to have background show through */
background-color: #000 !important;
/* Button border color */
border: 1px solid #000 !important;

/* ===================================================== */
/* SMALL PRODUCT CAROSELS (pinned to images) */

/* ‘Shop This’ header */
.product-carousel .product-grid-header span
/* Color of header text */
color: #000 !important;

/* ===================================================== */
/* PULL QUOTE */

/* Color of quote marks */
.section-pull-quote .quote-before,
.section-pull-quote .quote-before::before,
.section-pull-quote .quote-before::after,
.section-pull-quote .quote-after,
.section-pull-quote .quote-after::before,
.section-pull-quote .quote-after::after
color: #000 !important;
/* Hide the quote marks, set to ‘none’ */
display: none !important;

/* Text font and color of quote */
.quote-wrapper p.quote,
.quote-wrapper p.quote span
color: #000 !important;
/* Change to Playfair Display or Brown */
font-family: Playfair Display, georgia, times, serif !important;
/* font-family: Brown Regular, Gill Sans, Arial, Helvetica, Roboto, Segoe UI Light, Ubuntu Light, DroidSans, sans-serif !important; */

/* Note */
/* if Playfair is selected, you can switch the font-weight: */
/* Light = 200, Regular = 400, Bold = 700, Black 900 */
font-weight: 400 !important;
/* if using Playfair, set the letter-spacing to -0.02em, or leave at 0 for Brown */
letter-spacing: -0.02em !important;

/* Text color of quote credit */
.quote-wrapper .quote-credit
color: #000 !important;

/* ===================================================== */
/* ARTICLE END: AUTHORS, CREDITS, TAGS ETC. */

/* Text color for article contributor, date, credtis and bylines */
footer .byline,
footer .byline a,
footer .featured-name,
footer .published,
footer .breadcrumbs
footer .crumb,
footer .featured-contributors,
.jump-to-comments-icon
color: #000 !important;
text-decoration: none !important; /* set to ‘underline’ if needed */

/* Change the hover outline color for the author avatar */
footer .featured-contributors a:hover img
border-color: #066AFF !important;

/* ===================================================== */
/* ADS */

/* Text color of the word ‘ADVERTISEMENT’ above ads */
.section-ad span
color: #555 !important;

/* ===================================================== */
/* STICKY BUTTON

/* Hide the small overlay button (Ex. Stay At Home Guide), add ‘block’ = visible, ‘none’ = hidden */
.sticky-button
display: none !important;

/* ===================================================== */
/* BOTTOM OF PAGE EXTRAS */

/* Hide the share/social icons, add ‘block’ = visible, ‘none’ = hidden */
.share-bottom-wrapper
display: block !important;

/* Hide the SpotIM module (comments), add ‘block’ = visible, ‘none’ = hidden */
.spot-im-comments-container,
.jump-to-comments-icon
display: block !important;

/* Hide the Most Talked About module (from SpotIM), add ‘block’ = visible, ‘none’ = hidden */
.spot-im-recirculation-container
display: block !important;

/* Hide the Recirculation/Related Stories & Watch Series module, add ‘block’ = visible, ‘none’ = hidden */
#below-the-fold-modules
display: block !important;

/* Hide the Discover Shop Watch module, add ‘block’ = visible, ‘none’ = hidden */
.jump-wrapper
display: block !important;

/* ===================================================== */
/* DIVIDERS */

/* Replace the standard divders with your own image. Minimum width 1000px png, squoosh with OxiPNG compression */
.section-divider .divider, .r29-article .squiggly-line
content: url(https://www.refinery29.com/images/9829457.png);
max-width: 400px !important; /* Max is 720px */

/* ===================================================== */
/* RELATED: 3X STORIES */

/* Related header color */
.related-entries-header
color: #000 !important;

/* Related title color and underline */
.related-entry-title
color: #000 !important;
border-bottom: 1px solid #066AFF !important;

/* ===================================================== */
/* EXTRA: IMAGE INSET? */

/* Left image inset, un-comment to remove inset */
.body .section-container.left-align
/* float: none !important;
margin-left: auto;
margin-right: auto; */

/* Right image inset, un-comment to remove inset */
.body .section-container.right-align
/* float: none !important;
margin-left: auto;
margin-right: auto; */

/* ===================================================== */
/* OUTBRAIN MODULE aka ‘Recommended for you’ */
/* ASK PRODUCT BEFORE ALTERING */

/* Hide it, add ‘block’ = visible, ‘none’ = hidden */
.OUTBRAIN
display: block !important;

/* CHANGE ONLY FOR DARKER PAGE STYLE, Header and title colors */
.OUTBRAIN
.ob-widget-header,
.OUTBRAIN
.ob-rec-text
color: #fff !important;
/* color: #000 !important; */

/* Small sponsor text colors */
.OUTBRAIN
.ob_what,
.OUTBRAIN
.ob-rec-source
color: #fff !important;
/* color: #000 !important; */

/* ///////////////////////////////////////////// */

/* Image Annotation Styles */

/* Dot colors */
.anno-dot svg circle
fill: #dbff43;

/* Dot color hover */
.anno-dot:hover svg circle
fill: #252b4d;

/* NOTE: Buttons from dot rollover. Needs to be same as Dot hover! */
.anno-dot-hint
background-color: #dbff43; /* persons 1 = BB3E0E, persona 2 = 826AD8, persona 3 = 008738 */

/* SHOP THE LOOK button text */
.anno-dot-hint h5
color: #252b4d; /* persona 1 = B9DAFF, persona 2 = EEF4B7, persona 3 = FFCFC7 */

/* Popup bg color */
.anno-tip
background-color: #dbff43;

/* ///////////////////////////////////////////// */

/* Page setup */

#tmp-loadposition: fixed;top: -1px;left: 0;opacity: 0.0;width: 1px;height: 1px;display: block;#tmp-load imgwidth: 100%;*box-sizing: border-box;html-webkit-overflow-scrolling: touch; scroll-behavior: smooth;/* Image Annotations */.anno-containerposition: relative;width: 100% !important;max-width: 100% !important;margin: 0;padding: 0;text-align: center;vertical-align: top;.anno-layersposition: relative;width: 100%; margin: 40px auto;padding: 0;text-align: center;vertical-align: top;.anno-layer-imageposition: relative;width: 100%;margin: 0;padding: 0;.anno-layer-image imgwidth: 100%;margin: 0;padding: 0;.anno-container .content-caption .creditpadding-top: 5px !important;text-align: left !important;.anno-layer-dotsposition: absolute;top: 0;left: 0;right: 0;width: 100%;max-width: 1800px;height: 100%;margin: 0;padding: 0;z-index: 204;.anno-dotposition: absolute;pointer-events: auto;cursor: pointer;z-index: 9999998;.anno-dot imgwidth: 100%;max-width: 30px;.anno-dot svgposition: relative;.anno-layer-tipsposition: absolute;top: 0;left: 0;right: 0;width: 100%;height: 100%;margin: 0;padding: 0;z-index: 205; background-color: transparent; pointer-events: none;.anno-tipposition: absolute;margin: 0;padding: 0;width: 100%;max-width: 400px;opacity: 0;display: none;text-align: left;z-index: 999999999;.anno-tip-detailsmargin: auto 0;height: 100%;padding: 20px 20px 15px;.anno-tip h4font-family: Playfair Display, Georgia, Times, serif;font-size: 17px;font-weight: 700;line-height: 1.25em;letter-spacing: -0.025em;margin: 0;padding: 6px 0 8px;color: #000;.anno-tip h5font-family: Brown Bold, Gill Sans, helvetica, arial, sans-serif;font-size: 12px;font-weight: 600;line-height: 1.25em;letter-spacing: 0.05em;margin: 0;padding: 0;color: #000;.anno-tip pfont-family: Brown Regular, Gill Sans, helvetica, arial, sans-serif;font-size: 14px;font-weight: 400;line-height: 1.25em;letter-spacing: 0.05em;color: #000;padding: 0 20px 10px;.anno-tip-imagewidth: 100%;max-width: 400px;margin: 0;padding: 0;opacity: 1;.anno-dot-hintposition: absolute; top: 2px; left: 0; right: 0; padding: 10px 15px; margin: 0 0 0 -50px;opacity: 0;display: none;border-radius: 0;height: 34px;width: 150px;.anno-dot-hint apointer-events: auto;cursor: pointer;.anno-dot-hint h5font-family: Brown Bold, Gill Sans, helvetica, arial, sans-serif;font-size: 12px;font-weight: 500;line-height: 1.25em;letter-spacing: 0.05em; margin: 0; padding: 0;.anno-tip-image imgwidth: 100%;max-width: 400px;margin: 0;padding: 0;opacity: 0.98;.anno-layer-popupsposition: absolute;top: 0;left: 0;right: 0;width: 100%;margin: 0;padding: 0;z-index: 210;.anno-mobile-buydisplay: none;margin: 0 0 40px 20px;.anno-mobile-buy apointer-events: auto;cursor: pointer;.anno-mobile-buy h5 spanpadding: 10px;background-color: #000;color: #fff;.anno-tip-closedisplay: none;width: 30px;height: 30px;pointer-events: auto;cursor: pointer;position: absolute;top: 10px;right: 10px;.anno-tip-close svg polygonfill: #000;.anno-dotcursor: pointer;pointer-events: auto;.anno-dot svg circle/* Above */animation: moveDot 1s infinite;.anno-dot:hover svg circle/* Above */animation: overDot 1s infinite;/* Delay the dot animations, to offset sync */.anno-dot-delay0 svg circleanimation-delay: 0ms;.anno-dot-delay1 svg circleanimation-delay: 200ms;.anno-dot-delay2 svg circleanimation-delay: 400ms;.anno-dot-delay3 svg circleanimation-delay: 600ms;.anno-dot-delay4 svg circleanimation-delay: 800ms;.anno-dot-delay5 svg circleanimation-delay: 1000ms;.anno-dot-delay6 svg circleanimation-delay: 1200ms;.anno-dot-delay7 svg circleanimation-delay: 1400ms;.anno-dot-delay8 svg circleanimation-delay: 1600ms;.anno-dot-delay9 svg circleanimation-delay: 1800ms;/* Animation Keyframes*/@keyframes moveDot0%opacity: 0.0;33%opacity: 1;66%opacity: 0.0;100%opacity: 0.0;@-moz-keyframes moveDot0%opacity: 0.0;33%opacity: 1;66%opacity: 0.0;100%opacity: 0.0;@-webkit-keyframes moveDot0%opacity: 0.0;33%opacity: 1;66%opacity: 0.0;100%opacity: 0.0;@-o-keyframes moveDot0%opacity: 0.0;33%opacity: 1;66%opacity: 0.0;100%opacity: 0.0;@keyframes overDot100%opacity: 1;.anno-widedisplay: block;.anno-smalldisplay: none;@media only screen and (max-width: 1024px).anno-mobile-buymargin: 0 auto 50px;text-align: center;@media only screen and (max-width: 760px).anno-layer-tipsposition: fixed;top: 0;left: 0; width: 100%; height: 100%; margin: 0; padding: 0; z-index: 99999999999;.anno-tip-contentsposition: relative;margin: 0 auto;padding: 0;height: auto;max-width: 414px;.anno-tipposition: absolute;width: 100%;height: 100%;max-width: 100%;margin: 0 auto;padding-top: 40px;overflow: visible;.anno-tip-closedisplay: block;top: 30px; right: 30px;background-size: 30px; width: 30px; height: 30px;.anno-tip-detailsmargin: 0px auto 0; height: auto; padding: 0px 40px 15px; position: relative;.anno-tip-imagewidth: 100%; max-width: 100%; padding: 40px 0 0; box-sizing: border-box;.anno-tip-image imgwidth: 100%; max-width: 100%; margin: 0; padding: 0; opacity: 1;.anno-tip h5font-size: 13px;.anno-tip h4font-size: 21px; font-weight: 700; line-height: 1.45em; padding: 6px 35px 8px 0;.anno-tip pfont-size: 15px; line-height: 1.45em; letter-spacing: 0.05em; padding: 0 40px 10px;.anno-dot-hintdisplay: none !important;.anno-mobile-buydisplay: block;margin: 0 auto;text-align: center;.anno-mobile-buy h5padding: 8px 8px 8px 0;.anno-mobile-buy h5 spanpadding: 8px 15px;background-color: #000;color: #fff;border-radius: 60px;.anno-widedisplay: none;.anno-smalldisplay: block;@media only screen and (max-width: 414px).anno-layer-tipspadding-top: 40px;.anno-tip-imagemax-width: 98%;.anno-tip-contentsmax-width: 344px;@media only screen and (max-width: 375px).anno-layer-tipspadding-top: 20px;.anno-tip-imagemax-width: 80%;.anno-tip-contentsmax-width: 344px;@media only screen and (max-width: 375px) and (max-height: 812px).anno-layer-tipspadding-top: 40px;.anno-tip-imagemax-width: 100%;@media only screen and (max-width: 375px) and (max-height: 667px).anno-layer-tipspadding-top: 40px;.anno-tip-imagemax-width: 75%;@media only screen and (max-width: 360px).anno-layer-tipspadding-top: 0;.anno-tip-detailsmargin: 0px auto 0; height: auto; padding: 0px 20px 15px; position: relative;.anno-tip-imagewidth: 100%; max-width: 50%; padding: 10px 20px 0; box-sizing: border-box;.anno-tip h4font-size: 19px;.anno-tip ppadding: 0 20px 10px;.anno-mobile-buydisplay: block;margin: 0 0 0 20px;.anno-tip-closebackground-size: 20px; width: 20px; height: 20px;@media only screen and (max-width: 360px).anno-layer-tipspadding-top: 0;

/* Positions for Dots & Tips */

/* Image 01 */

#anno-dot0
top: 28%;
left: 74%;

#anno-tip0
top: 22%;
left: -10%;

/* Image 02 */

#anno-dot1
top: 46%;
left: 36%;

#anno-tip1
top: 22%;
left: 55%;

/* Image 03 */

#anno-dot2
top: 60%;
left: 10%;

#anno-tip2
top: 22%;
left: 55%;

@media only screen and (max-width: 1100px)

/* Image 01 */

#anno-dot0
top: 28%;
left: 74%;

#anno-tip0
top: 22%;
left: -10%;

/* Image 02 */

#anno-dot1
top: 46%;
left: 36%;

#anno-tip1
top: 22%;
left: 55%;

/* Image 03 */

#anno-dot2
top: 60%;
left: 10%;

#anno-tip2
top: 22%;
left: 55%;

@media only screen and (max-width: 960px)

/* Image 01 */

#anno-tip0
top: 22%;
left: 0.1%;

/* Image 02 */

#anno-tip1
top: 22%;
left: 45%;

/* Image 03 */

#anno-tip2
top: 22%;
left: 45%;

@media only screen and (max-width: 760px)

/* Image 01 */

#anno-dot0
top: 28%;
left: 74%;

#anno-tip0
top: 0;
left: 0;

/* Image 02 */

#anno-dot1
top: 46%;
left: 36%;

#anno-tip1
top: 0;
left: 0;

/* Image 03 */

#anno-dot2
top: 60%;
left: 10%;

#anno-tip2
top: 0;
left: 0;

/* Hide CTA’s and mobile buttons */

.anno-dot-hint
background-color: transparent !important;

.anno-dot-hint a
display: none !important;

.anno-dot-hint h5
display: none !important;

.anno-mobile-buy
display: none !important;

/* ///////////////////////////////////////////// */

/* Desktop vs mobile */

.tmp-wide
display: block;

.tmp-small
display: none;

@media only screen and (max-width: 760px)

.tmp-wide
display: none;

.tmp-small
display: block;

/* ===================================================== */
/* DO NOT ALTER */

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SelvaNegra is one of 11 woman-led businesses nominated by Refinery29 for 99 Days of Design a program working to empower small businesses through graphic design support and financial aid in collaboration with 99designs by Vistaprint.

We all want to be ethical, conscious shoppers — but finding affordable, trendy fast-fashion alternatives is hardly an easy task. Fortunately, that’s where Selva/Negra comes in. Founded by Kristen Gonzales and Sam Romero in 2016, the Latinx-owned, ready-to-wear label is still in its infancy — but the duo has already amassed a following for their sustainably crafted, comfort-forward designs, many of which fall under $200. 

Gonzales and Romero first met in New York City after graduating from design school and immediately bonded over their shared heritage and likeminded design ambitions. Soon after, the concept for SelvaNegra was born. Without a traditional office space, local bars became conference rooms, Brooklyn apartments turned into design studios, and park benches were home to pitch meetings.

Now, in 2021, the label has traded in its East Coast digs for a larger LA-based office space, and they’re operating a full-fledged brick-and-mortar shop alongside their booming e-commerce business. But amongst these major changes, many things have stayed the same: SelvaNegra remains entirely self-funded, which gives Romero and Gonzales full control over all the brand’s key decision-making — so they have time to focus on goals other than revenue, like protecting their workers, sourcing new, sustainable textiles, and further expanding their sizing. 

For a closer look at the up-and-coming brand’s origins — and their future plans — we partnered with small business-oriented design platform, 99designs by Vistaprint, to chat with Gonzales about shaping SelvaNegra into what it is today. Below, learn how the label came to life, how it’s grown, and how it’s re-conceptualizing “slow fashion” as we know it. 

Where exactly did the concept for SelvaNegra come from?

“We always like to call it a ‘happy accident,’ because we were young post-graduates — Sam [Romero] went to Parsons, I went to FIT — and we met in a bar. Afterwards, we were spending a lot of time together sketching at bars late at night in New York City. I said that I wanted to move back to Los Angeles where my family was from, and she was like, ‘Well, what if we just show people what we’ve been working on first?’ I had this studio apartment in Crown Heights, Brooklyn, and we just started sewing and pattern-making there. 

“I ended up using all my savings from the past six years to put on a show at Tictail, which was this great store on the Lower East Side. Fortunately, it was worth it, because, from that show, we got our first consignment order — and then we were like ‘Okay, I guess we’ve got to figure this out. This is really happening.’ We didn’t have a business plan or a target audience, but we did have our design sensibility, and an idea of what we wanted our brand to be. We weren’t trying to cater to a specific audience, we were just making cool stuff and hoping that people would like it. And it took off. That’s basically how SelvaNegra started.”

Can you share more about the design sensibility that informed SelvaNegra?

“Sam and I have very different design sensibilities, but speaking for myself, I was mostly inspired by my family. I don’t necessarily come from a high-fashion family or anything like that, but I come from a family of makers. My grandparents worked in a shoe factory for their entire lives, and my other side of the family is full of builders. So we’re very much a hands-on type of community — everyone is always engaged in the process of building or making things. 

“Plus, I’m Mexican and Philippino… and I do have to say, whenever I go back to the Philippines, or whenever I go back to Mexico, I feel very rejuvenated. There’s this amazing ancestral feeling in the air. Pre-COVID, I was traveling home a little bit more often, and I was always very inspired by the architecture and the colors there, which I think manifests in a lot of our clothes.”

What’s a typical day-in-the-life like for you as an independent designer?

“Oh my god, it’s so different every day. Some days, when I’m running a million little errands, I feel like my own intern. Other days, I find myself problem-solving on all these major projects. But most days, I start out with my coffee, check my emails, and I’m like ‘Okay, I’m writing a list.’ I’m big on lists: Every day, sometimes every hour, I write lists of the things that I need to do. I manage a team of five people, and I also work very closely with production, so I’m constantly downtown [in Los Angeles] with our sewers and our production team, trying to source new exciting, sustainable textiles. Then, when we have a photo shoot or a lookbook coming up, everything is just chaos. 

“It’s funny because a lot of people think SelvaNegra is this big, giant team of people who do all these things, but usually it’s just me and a couple of other people. We all help out in different ways; we’re always working together to make sure everything is handled. I’m very grateful for my team.”

How do you ensure that all of your products are sustainable and ethically made?

“It’s hard. Really hard. I think a lot of people underestimate the amount of work it takes to make sure all the boxes are checked. For starters, the majority of the fashion industry underpays their workers. Not everybody can pay $300 for a pair of pants, so obviously, there has be some sort of equilibrium where workers are well paid but customers aren’t overpaying. So, we’re trying our best to ensure that we’re producing garments that fall at different price points, while also ensuring that we’re paying our workers fairly, that they’re taking breaks, and that they’re in a clean, healthy working environment. Oh, and on top of that, we want to make sure we’re producing as little waste as possible. 

”It took us a long time to get to this point. Right now, we’re growing really quickly — but we’re having trouble keeping up on the production side because we’ve made the choice to move slowly. And I don’t ever want to rush things, because I don’t think it’s ethical to do so. I don’t think [rushing] produces quality items. So we’re trying to always keep that balance — keeping our customers and staff happy, and staying relevant in the quick-turn fashion world. It’s a lot of maneuvering — but at the end of the day, it does feel a lot better to be able to say, ‘This is the morally correct way for us to run this company.’’

You’ve spoken about working to increase your sizing. Can you tell us a little more about that? 

“When you add more sizes for any one garment, it nearly doubles the cost of production. So, while we always wanted to ensure we were making size inclusive clothing, we haven’t always had the resources to do so without abandoning our sustainability mission. We’re entirely self-funded, but now that we’ve gotten our business fully off the ground, we’re finally in a financial place where we can make this happen. It’s been a huge challenge, but we’re so proud of the fact that we can now call ourselves size-inclusive. 

“Because we’ve [positioned ourselves] as an ethical fashion brand, we have to be very mindful of what that even means. Like, are we providing sizing for everybody? Are we making it inclusive? Are we doing every single thing in our power to ensure that our morals are really aligned with what we set out to do?”

In the internet age, how do design and visual branding play a part in SelvaNegra’s identity? 

“This is actually something that we struggled with for a while, until we found this partnership with 99designs by Vistaprint. Even though I’m a designer, I’m a clothing designer — I don’t actually know very much about graphic design, so I really struggled with our logo and our website. We always knew that we needed those things, but we never had the bandwidth or the time to really hone in and capture our [brand essence] visually. Fortunately, now that we’ve outsourced the project to folks who know great graphic design — and who have really spent some time trying to understand the core of the SelvaNegra ethos — I feel like we finally have some branding that truly suits us, which is awesome.”

Do you have any advice for other small business owners or aspiring designers looking to scale their brands?

“First, I would say: do as much research as possible, knowing full well that you probably won’t be prepared for all the things that will come at you as a small business owner. Ask questions, reach out for help. Second, be sure you really, really love what you do — because this is a job that requires a lot of stress, and a lot of difficult problem-solving. Your love has to outweigh that. And third: Make friends who are also business owners and designers. I don’t think I could’ve done this — I still can’t do it — without the community of small designers that we have in L.A. That community has really helped us a lot, and I like to think we’ve helped them too. We all want to see each other succeed. It’s really difficult to launch your own line, and when we used to have trade shows, we would just chat with each other like, ‘Are you doing this? What are your customers saying about that?’ It was so reassuring to have people who could field those questions. The whole vibe of the community always feels collaborative and not competitive, and I think that’s really important.”

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