CFDA chairman Tom Ford and Vogue‘s editor-in-chief Anna Wintour have recently launched “A Common Thread,” a fundraising effort to aid fashion businesses most impacted by the coronavirus (COVID-19) pandemic.

Originally launched in 2003 in response to 9/11’s impact on emerging fashion talent, “A Common Thread” was repurposed from this year’s CFDA/Vogue Fashion Fund (CVFF) with a similar mission to alleviate hardships that the American fashion community is currently experiencing, as containment of COVID-19 has resulted in a mandatory hiatus and scaling back of businesses with some that have been forced to permanently retire.

Through shared stories and donations, the goal of this initiative is to raise both awareness and funds. To kickstart, the first video of the #CVFFACommonThread series has been launched on CFDA and Vogue’s Instagrams, and storytellers include Phillip Lim, Batsheva Hah, Reese Cooper, Jennifer Miller and Aurora James, who shed some light on how COVID-19 has impacted them.

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⁣The new #CVFFACommonThread series tells the stories of designers and all those who work tirelessly behind the scenes. To kick off, catch up with @TheRealPhillipLim of @31PhillipLim, Batsheva Hah of @Batsheva, @ReeseCooper of @ReeseCooperInc, Jennifer Miller of @BrandonMaxwell, and @AuroraJames of @BrotherVellies and hear how the coronavirus pandemic has impacted them. ⠀ ⠀ ⠀ This is our common thread, and these are the stories of our community. ⠀ ⠀ ⠀ @VogueMagazine and the CFDA launched A Common Thread to raise money for the American fashion industry and the businesses and workers in urgent need of our support during this time. Help American fashion and head to our link in bio to donate now!

A post shared by cfda (@cfda) on Mar 25, 2020 at 5:52pm PDT

As of writing, Ralph Lauren has donated $1 million USD to “A Common Thread” through the Ralph Lauren Corporate Foundation and its $10 million USD total commitment to help its teams, partners and communities impacted by the coronavirus.

With more stories to come, those in more fortunate positions can become donors by texting THREAD to 44-321, or donating online. And from April 8, applications for the fund will be made available via CFDA’s official website.

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Today, we are announcing the creation of A Common Thread: CFDA/Vogue Fashion Fund for COVID-19 Relief, which is repurposing the CFDA/Vogue Fashion Fund. The CFDA/Vogue Fashion Fund was originally established as a response to the tragedy that took place on 9/11. Now, as we are all faced with new challenges, it is being repurposed—in addition to raising and distributing funds to those who have been most affected—to tell the stories of those who work tirelessly behind the scenes across the country in our incredibly strong and vibrant fashion industry. Applications will be available on the @CFDA website beginning on Wednesday, April 8 (and the fund is not limited to former Fashion Fund participants or members of the CFDA). Tap the link in our bio to donate to the CFDA/Vogue Fashion Fund for COVID-19 Relief and to learn more. Photographs courtesy of @cfda.

A post shared by Vogue (@voguemagazine) on Mar 24, 2020 at 7:15am PDT

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