Tommy Hilfiger builds on its ongoing sustainability commitments to produce fashion that wastes nothing with the launch of its Fall 2020 Tommy Jeans collection. This season incorporates cutting-edge materials and production methods at each step of the design and manufacturing process.
The latest Tommy Jeans collection includes a variety of styles constructed 100% recycled denim. All assembled through an innovative procedure that combines cotton scraps from the apparel industry’s factory floors and hotel industry’s bed linens, stitched together with thread made from recycled plastic PET bottles. The Critter-embroidered icon styles are also made of 100% recycled denim to wear as stand-alone statement pieces or paired together as a coordinating set. Additional sustainable materials can be found throughout the collection, from organic cotton sweat pants to 100% recycled cotton mom jeans.
As part of the ‘Tune Into’ series that launched in Spring 2020, the Fall 2020 Tommy Jeans campaign stars a diverse mix of creatives, including musicians, models, DJs and dancers. The campaign features the likes of Sheani Gist, Havana Liu, Lucia Luciano, Wooseok Lee, Ohkemo, Salem Mitchell, G Meyer and Carlie Hanson. The distinct group of talent showcases their creative perspective by shooting the collection through their mobile devices.
The sustainable Fall 2020 Tommy Jeans collection is now available online from Tommy Hilfiger’s website, as well as select Tommy Hilfiger and Tommy Jeans stores worldwide.