You’ve got to tip your hat off to Travis Scott and his team as they’ve racked up a number of impactful collaborations throughout various intersections of pop culture including that of a partnership with Fortnite, an apparel collection and personal meal with McDonalds, a footwear collab with Playstation, and more. His most exciting projects are arguably the ones he takes on with Jordan Brand, and for the launch of his anticipated Air Jordan 6 “British Khaki”, the H-Town native has tapped NBA legend Richard “Rip” Hamilton to model the latest kicks and its accompanying apparel.
This is simply another striking team-up to add to his already impressive sneaker campaign portfolio as he’s previously summoned Randy Moss for the Air Jordan 6 “Olive” makeup, and actor Mick Foley for his Nike Air Max 270 React collaboration. In the promo video shown below, the former Detroit Pistons baller is shown isolated on a basketball court in the middle of a desert while rocking the collection’s heavy duty utility vest, hoodie, pants and of course the kicks. Avid basketball fans know that “Rip” was known for wearing a face mask during his playing days on the hardwood, and the Cactus Jack team made sure to capture a moment of him slipping it on prior to swish-ing in a free throw.
Ahead of the April 30 official release of the latest Travis Scott x Jordan Brand collection — which is also La Flame‘s birthday — “Rip” sat down with the Jumpman team to talk all things relative to his career, starring in this campaign, the mask and more, and that can be viewed here.
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Elsewhere in the realm of the ASTROWORLD artist, Travis also dropped Motocross-inspired apparel to coincide with his early shoe raffle.