The new Off-White c/o Braun edition alarm clocks mark the second time that Abloh and Off-White have partnered with Braun.
Braun’s longstanding reputation for high quality products with instantly recognisable design sensibilities lends itself to Off-White’s vision for blurring the lines between disciplines, allowing individual products to seamlessly carry signature elements from both partners.
Available in highly saturated orange or muted light blue colors with Off-White branding, the colors were selected, according to Abloh, because they immediately; “stand out in an interior setting design.”
The battery-powered Off-White c/o Braun edition alarm clocks are 57mm square and feature a matt finish case and dial, a quiet quartz movement with crescendo-sound alarm.
The clocks dropped this morning via Off-White online and selected Off-White boutiques, priced $70 USD.
In other watch news, Floyd Mayweather buys five-week-old grandson a $45,000 diamond-set Rolex.