Following Off-White™️‘s recent humanitarian endeavors, the Virgil Abloh-led label has launched a new program intended to consistently support socially-conscious causes. “I Support Young Black Businesses” is a new project that places its eponymous mantra front and center, using the Italian label’s star power to raise money for charity.
Designed back in 2019, the tee was first worn by tap dancer Cartier Williams before Off-White™️’s Fall/Winter 2020 menswear show. Appropriately, the “I Support Young Black Designers” designs get straight to the point. The verbiage is realized in a bold, all-caps red print at the front of monochrome T-shirts and hoodies, while Off-White™️’s revised logo graces the rear.
All proceeds of the $220 USD T-shirt and $440 USD hoodies will benefit Chicago CRED, which stands for “Create Real Economic Destiny.” The organization, based in Abloh’s home city, has worked with the creative since 2017 with the aims of reducing local gun violence by creating opportunities in the fashion industry for underserved communities.
Furthermore, this offering kicks off Off-White™️’s ongoing “I Support Young Black Businesses” fundraising initiative, which will continue to support charities selected by Abloh and his team quarterly.
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[PSA] Off-White™ is proud to announce its ongoing commitment to the Black community with the launch of “I Support Young Black Businesses” project, a quarterly fundraising program in support of organizations chosen by Virgil Abloh and his team to support the Black community. Initially designed in 2019 and debuted in 2020 Off-White™ will release items for sale with 100% of proceeds going to the organization selected each quarter. Off-White™ is launching the first round of quarterly fundraising with the sale of Off-White™’s Fall/Winter 2020 “I Support Young Black Businesses” t-shirt and hoodies, which first appeared at Off-White™ runway show in January 2020, worn by tap dancer Cartier Williams who gave an opening performance. The apparel is now available through www.off—white.com with proceeds going to Chicago CRED. Chicago CRED — which stands for “Create Real Economic Destiny” — an organization Virgil Abloh has partnered with since 2017 in his home city and is focused on reducing gun violence. To donate directly to Chicago CRED please visit https://charity.gofundme.com/chicagocred or www.chicagocred.org. This announcement is a reflection of Virgil Abloh’s broad-based advocacy for and support of Black talent. Most recently, as announced earlier this month, he raised $1 million to support the next generation of Black fashion leaders through the Virgil Abloh™️ "Post-Modern" Scholarship Fund. More information on the Fund is available at https://virgilabloh.com/postmodern/ ~ @chicago.cred