John Elliott offers a preview of 30 exclusive products releasing online this Black Friday weekend starting with a capsule collection Thanksgiving evening.

The highlight of the first drop is a subtle, wool Stadium Jacket with leather trim — easily a closet-staple pairing well with a classic white tee. The capsule also includes denim, plaid flannels and cold-weather beanies. Expect multiple product drops, flash sales and markdowns online through Monday.

All products can be purchased at the web store using promotion code JEFW20 for 20% off site-wide.

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