Belgian designer Glenn Martens has been announced as the Creative Director of Diesel, overseeing the label’s style, communications, interior design and “overall creativity” according to a statement. Martens is best known for his work at Parisian label Y/Project, which he joined in 2017.

Glenn Martens has previously worked with Diesel as part of the brand’s Red Tag project, with a collaborative collection presented at Milan Fashion Week for Spring/Summer 2019. Announcing Martens’ appointment, Diesel founder Renzo Rosso explained that he was “happy to pass the baton to Glenn. I know for sure he will take this iconic brand in his hands with love, respect and passion. And with the right approach to make it dreamed about, desired and loved.”

Martens also commented on his appointment, adding, “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope.”

Keep an eye out for more details about Diesel’s new direction and Martens’ first collection for the label in the near future. While you wait, refresh your memory of Y/Project’s Spring/Summer 2021 show.

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OTB is proud to announce the appointment of @glennmartens as Creative Director of Diesel effective immediately. In his new role, Glenn will overview the global brand’s style, communications, interior design, and more in general its overall creativity. Born in 1983, Glenn Martens is a Belgian designer who started his career at Jean Paul Gaultier, and since 2013 he is the Creative Director of Parisian brand Y/Project. In 2017 Glenn won the ANDAM award (of which OTB is one of the historical supporters), and in 2018 Glenn was one of the guest designers of Diesel’s experimental capsule series Diesel Red Tag. Thus Renzo Rosso, founder of Diesel: “Ever since I met Glenn in 2017 I saw his experience grow and his talent cement. Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand”. “I am extremely honored and excited to join the Diesel family. Synonymous with radicality, honesty, and optimism, Diesel helped shape the way we see the future. Its unique voice has made it an undeniable icon. Today, more than ever, I feel the need to celebrate these founding values, to build bridges through a message of hope”, is the comment of Glenn Martens.

A post shared by Diesel (@diesel) on Oct 8, 2020 at 2:30am PDT

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