Radda’s contemporary vision for the game of golf doesn’t align with the fussy country club notions of yore; the young brand believes that people of every creed can hit the links for a relaxing eighteen holes. “We Are The Modern Golfers,” the style-conscious golf imprint’s latest campaign, is a reflection of this mindset, showcasing a variety of men in the latest Radda wares and their favorite sneakers, demonstrating the sport’s broad appeal.
Relaxed rugby shirts, patterned windbreakers and tapered chinos are a far cry from the shapeless clubhouse fare of years past, ushering in Radda’s vision of younger and more open-minded golfers. The sleek styling extends to personal effects that the models likely wear on the green themselves, ranging from Fila shorts to YEEZY sneakers, perhaps better suited to post-game lounging than putting. Still, the breathable single-tone polo shirts, patterned short-sleeves and carrot-cut trousers are indicative of Radda’s desire to invite fashion-forward golfers of all stripes onto the course by way of covetable clothes and ensuing good times.
Shop the brand’s updated golf goods on Radda’s website.